Selling Your Home

Your home is one of your most valuable assets. Because you know best just how special your home is, it makes sense to list with a broker who sees the selling process as a partnership. Through that relationship, we will work together to find the best photos, features, description and benefits of your home to share with the world. We also make sure your home is marketed in the right places and has the broadest exposure possible. Read on to find out what makes our process unique and, how together, we will maximize your home’s value and your return!


Start with a Free Consultation

Ready to get the process started? Our first meeting is about you, your property, and learning about your goals. You will guide the initial tour, pointing out the home’s special features and relaying the things that have made it a great place to live. We look and listen. We then take some time to discuss your timeframe and needs, and to answer any questions you may have about the process. To properly advise you, the research process begins. We analyze the market and create a marketing strategy, uniquely and specifically for your property.


Market Analysis

Our valuation process is guided by recent sales of properties, considering the similarities and differences compared to your home. Once comparable sales are chosen, we make price adjustments to equalize the homes, similar to an appraiser’s analogy. Averaging these adjusted sales prices reveals the most likely selling price. The list price will also be related to your goals. Are you looking for a quick sale, top dollar, or a combination of the two? The pricing strategy is defined by your desired results, but ultimately, the market will determine value.


Property Specific Marketing Plan

As mentioned earlier, who knows your property best? Most likely, this answer is you. By truly partnering with our clients we discover and incorporate into our marketing those features that you most appreciate in your property. Because all properties are unique, we customize the marketing plan for each home. We start by analyzing potential buyer profiles. This guides how and where we present the property. With inhouse graphic design, we tailor each marketing piece to present your property in the most favorable way possible.


Get Help Enhancing Your Property

If you’ve been to any open houses lately, you may have noticed that some homes are “ready to show” and some feel cluttered or tired. As homeowners, sometimes we need fresh eyes to help us see our properties objectively. We tend to collect things over time and as any home stager will tell you, “if it’s not adding, it’s taking away.” Through our home staging experience, we help you get your home ready for market. We work with your budget to develop a list of priorities. Does your property need repairs or updating? Our network of service providers can help your property show its best, enabling you to achieve your highest return.  


Consistent Communication

Once your property is listed, you can expect personal, attentive service. Every showing will be followed up with emails and phone calls for feedback. The feedback will be logged in our central system and sent to you directly, keeping you apprised of showing results. Remember, any objection is a part of the buying process and provides us with a great opportunity to overcome it to help a buyer write an offer. Should any concerns be brought to our attention, we will be there to help you deal with a resolution. You will also receive regular updates on the market and properties that are competing with yours. Need to speak to someone right away? Our office phones are answered virtually around the clock. 


Negotiating the Best Deal for You

The exciting part arrives. We have an offer. We review it together. While price is of paramount importance, it is only one facet of the contract.  We will help you understand the terms and point out the pros and cons in the contract. If there are multiple offers, we help you compare them and give perspective on strengths and weaknesses of each. Are the buyers qualified? How do contingencies in the contract affect you? What if the home doesn’t appraise? These are just a few of the many questions you may have, but you will also have the benefit of our professional experiences.


The Closing Process

After the agreement is reached, we sometimes face some challenges in the process. Inspection repairs, financing, appraisal, and title issues are just a few examples. We keep track of the sale, coordinating details, and navigating any hurdles that arise. By being there to assist you through the process, we can alleviate much of the stress in getting you to the closing. After closing, we will be just a phone call away. We value our clients and our relationship and look forward to assisting you in all your real estate needs.

How Much Is Your Home Worth?

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